Global coaching & startup consulting

Bring your science into sharper commercial focus.

Practical coaching for biotech startup founders and scientists worldwide, focused on positioning, customer conversations, and choosing the next commercial steps.

A live pilot is being planned. Dates and final scope are agreed by proposal.

Tree of Science with molecular branches and DNA roots
Scientific depth.
Commercial perspective.
WhereWorldwide inquiries
HowPractical, live learning
What comes nextYour 90-day action plan
Two starting points. A shared foundation.

You know the science.
Build the commercial skills.

The same principles become different practical work, depending on the company you are building or the role you want to grow into.

For biotech startup founders

Make the next business decision clearer.

Turn technical promise into a focused commercial approach. Work on your own offering, buyers, customer conversations, and priorities.

  • A clearer value proposition and customer focus
  • A practical approach to sales and partnerships
  • A commercial plan your team can act on
For scientists developing commercial skills

Bring your expertise into the conversation.

Build confidence connecting science to customer needs, whether you are stepping into a customer-facing role or exploring a commercial career.

  • Clearer communication of your technical capabilities
  • Stronger discovery and account conversations
  • A personal plan for your professional development
The planned live pilot

Learn together.
Apply it to your work.

A deliberate twelve-week rhythm: a shared workshop, an action to put into practice, and time to bring what you learn back to the group.

Individual check-ins help connect the shared material to your company or career goals.

Discuss your fit for the pilot
Planned group format
12 weeks
Time to learn, practice, and refine
6 live workshops
90 minutes each, every two weeks
2 individual check-ins
30 minutes each, focused on your goals
4–6 participants
Designed for a small working group

Includes working templates and a personal 90-day action plan. Final dates and delivery details are agreed before kickoff.

Six workshop themes

One curriculum.
Your own application.

Work with real goals. Each theme connects a shared commercial skill to the decisions founders and scientists face.

  1. Explain the value of your science

    Clear communication, goals, and the audience you want to reach.

    Founder application

    Shape a product or service value proposition that a buyer can understand.

    Scientist application

    Build a clear introduction and explain your technical capabilities with purpose.

  2. Understand the customer

    Customer needs, useful discovery questions, and careful listening.

    Founder application

    Define priority buyer profiles and prepare your first customer interviews.

    Scientist application

    Practice technical discovery conversations and uncover what matters to the customer.

  3. Build a commercial approach

    Positioning, differentiation, and pricing fundamentals.

    Founder application

    Focus your market, offer, and commercial model.

    Scientist application

    Connect your scientific capabilities to the customer’s decision.

  4. Lead useful conversations

    Questions, objections, follow-up, and relationship building.

    Founder application

    Prepare for founder sales conversations and partnership discussions.

    Scientist application

    Develop confidence in account conversations and commercial follow-through.

  5. Create a repeatable process

    Account planning, CRM habits, next steps, and measurement.

    Founder application

    Build a practical prospecting and opportunity process.

    Scientist application

    Develop account plans and work more effectively with sales teams.

  6. Lead and move forward

    Leadership, collaboration, and deliberate prioritization.

    Founder application

    Clarify team responsibilities and create a 90-day commercial action plan.

    Scientist application

    Strengthen stakeholder collaboration and create a 90-day development plan.

Pilot & starting offers

Choose the support
your next stage needs.

Shared learning, individual focus, or a defined company project. We start with a conversation about your priorities.

Shared learning

Small-group pilot

A shared foundation, with room to apply it to your own goals.

$1,500per participant

or $500/month for 3 months

Planned 12-week program · Four to six participants

  • Six 90-minute live workshops, every two weeks
  • Two 30-minute individual check-ins
  • Working templates and a personal 90-day action plan
Discuss the group pilot
Individual focus

Individual coaching

Focused support for the commercial skills and decisions in front of you.

$3,000per participant

or $1,000/month for 3 months

Proposed 12-week engagement · One-to-one

  • Six one-hour individual sessions
  • Preparation and focused feedback
  • A personal action plan for your next steps
Discuss individual coaching
A focused business brief

Startup commercial roadmap

A scoped consulting project to sharpen your company’s commercial priorities.

$2,500starting project fee

Payment terms agreed by proposal

One product line · One priority market

  • Focused competitor review and customer segments
  • Positioning for your chosen offering and market
  • A practical 90-day commercial plan
Discuss a startup roadmap

All fees are in USD and represent proposed pilot or starting offers. Final scope, dates, deliverables, and payment terms are agreed in a written proposal before commitment.

Led by Morgan Wrobleski

A scientist’s perspective.
A teacher’s approach.

Founder, Acellus Biotech
M.S. · Molecular Biology

Morgan combines a background in molecular biology, teaching, and life-science business development.

That combination shapes a practical approach: understand the science, explain it clearly, and connect it to the needs of the people making commercial decisions.

Coaching brings those skills into a working conversation, with focused feedback and concrete steps to apply between sessions.

Explore Morgan’s background
Before we begin

A few practical
questions.

A clear scope starts with a useful conversation.

Who is this for?

Biotech startup founders who need a clearer commercial approach, and scientists building customer-facing skills or considering a commercial career transition. You do not need to be a founder to take part. We discuss your goals first to see whether the proposed format fits.

Can I inquire from outside the United States?

Yes. Coaching and startup consulting inquiries are welcome worldwide. Live delivery, time zones, and the relevant market context are discussed before agreeing on a proposal.

When will the group pilot start?

The first live pilot is being planned. Dates and the workshop schedule will be agreed before the program begins. An inquiry starts a conversation about fit and availability; it does not reserve a place or create an enrollment.

Will I work on my own company or career goals?

Yes. Founders apply the material to their offering and commercial priorities. Scientists apply it to their technical capabilities, customer conversations, or career development. Workshops end with a concrete action to practice before the next session, and individual check-ins help adapt the shared material to your situation.

How are scope and payment confirmed?

The fees shown are proposed pilot and starting offers in USD. Acellus confirms fit, deliverables, dates, payment terms, and any additional work in a written proposal before you commit. The startup roadmap is a separate consulting engagement for one product line and one priority market.

Coaching & startup consulting

Tell us what you
want to work on.

A short note starts a conversation about your goals, the right format, and timing. Requests are welcome worldwide.

Please share only non-confidential information. This inquiry does not book a session or enroll you in a pilot.

Your next commercial step

Start with where
you want to go.

Tell us about your company, your role, and the skills or decisions you want support with. We will discuss fit and a practical scope.

Start a coaching conversation